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Seema Jain

Co Create

Application to create seamless collaboration between Artisans, Merchandisers, and Designers. This empowered over 30,000 women artisans to showcase their products and generate income.

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Overview

  1. Streamlined the creative process to boost marketability through strong partnerships in the creative industry.  

  2. Collaborated with Industree Foundation to support development of Artisans.   

  3. Assessed traditional skills and organized communities into efficient production units.  

  4. Guided the creation of products tailored to modern markets.

  5. Focused on building sustainable businesses with minimal overhead costs for long-term growth and success.

My Responsibilities

User Research, User flow, Information Architecture, Sitemap, User Journey, Wireframes, UI, Prototyping, Design System, Usability Testing

Tools

  1. Photoshop

  2. Invision

  3. Figma

Research
Participants

Artisans - 7, Merchandisers - 4, Designers - 4

Format

Semi-Structured 

Location

Hybrid

Research Goals

  • Understand current pain points during sampling and production process.

  • How orders are processed?

  • How is pricing decided and distributed between Artisans, merchandisers and designers

  • What are the major challenges?

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We uncovered a stark earnings gap between artisans, merchandisers, and designers. Many artisans were unaware of the online exposure and opportunities, highlighting a need for better digital literacy and fairer compensation.

80% of the profit was made by the Merchandisers and Designers, which was never shared with the Artisans.

Research Insights
Dishonest/ missing communication.

Most merchandisers & designers take advantage of Artisans' financial situations, uneducated backgrounds, and remote locations.

Financial discrepancies

Dishonest and non-transparent accounting practices between partners lead to mistrust, financial discrepancies, and potential fraud.

Expand Market Access:

Facilitate access to broader markets, enabling remote artisans to showcase and sell their products globally.

Problem Statement

How can we empower artisans with limited digital literacy, effectively integrate into modern markets, while improving communication and collaboration between artisans, designers, and merchandisers to build sustainable, low-cost businesses that promote long-term growth and success?

User Personas

After the user research, I devised three provisional personas for each profession.

Designer
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Artisan
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Merchandiser
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Goals and Solutions

Summarising my insights to create solution that empowers Artisans.

Messenger

Create Collab Room add interested parties and communicate requirements openly. Artisan is empowered to choose the partners they like to work with.

Costing sheet

Enter Billing details including material cost, labour hours, other expenses, share it with all parties.

Mood board/ Portfolio

Artisans can create and share mood boards with Designers independently without intermediaries [Merchandisers].

Brainstorming
Ideation

I facilitated brainstorming sessions with Business Analyst to decide key features of the application. 

User Journey
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Wireframes

Going one step further, I began to build wireframes with simple visual templates for each page. These templates provide the stakeholders and the users with a clear structure of content, and a peek into each page's format. 

Usability Testing

Unmoderated Usability testing with 5 users.

Strengths

  1. The user could create portfolios and share them with others. 

  2. Created collab rooms seamlessly.

  3. Users could request others and view their portfolios.

Pain Points

  1. The briefing was not enough to understand the app.

  2. Some users could not create a costing sheet or navigate to the costing sheet.

  3. Difficulty with inviting partners to the collab room.

  4. Why should users wait to view someone's profile, it is time consuming?

  5. More language settings

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Collab Room

Allows users to communicate instantly, discussing ideas, providing feedback, and making decisions in real-time. This fosters dynamic interaction and quick resolution of any issues.

Costing Sheet

Facilitates the transparent sharing of costing, ensuring all parties have a clear overview of the financial aspects of the project. This transparency helps promotes fair compensation practices.

Invite Participants

Easy way to invite participants to join project/ collab room.

Publish Documents

Publish finalized documents like costing sheet, mood board, and portfolio, so all users have one source of truth.

Next Steps

  1. Adding delivery options to the costing sheet.

  2. Adding Rating for partners.

  3. Adding payment gateway.

  4. Add sample status in the sample product section.

  5. Check the status of production in the collab room.

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